# Bella — AI Receptionist for Small Businesses > Bella is an AI-powered phone receptionist that answers every call for your business, 24/7. She sounds indistinguishable from a real human receptionist — handling enquiries, taking messages, and booking appointments automatically. ## Pages - [Home (UK)](https://www.heyitsbella.com/): Overview of Bella, pricing in GBP, and how she answers every call 24/7. - [Home (US)](https://www.heyitsbella.com/us): US-localised landing page with USD pricing and local US numbers. - [Industries directory](https://www.heyitsbella.com/industries): Browse 100+ industry-specific pages Bella supports. - [Plumbers](https://www.heyitsbella.com/for/plumbers): How Bella answers calls for plumbing businesses. - [Dentists](https://www.heyitsbella.com/for/dentists): How Bella books appointments for dental practices. - [Doctors & Healthcare](https://www.heyitsbella.com/for/doctors-healthcare): Bella for medical practices (HIPAA available as a paid add-on). - [Real estate agents](https://www.heyitsbella.com/for/real-estate-agents): Bella for estate agents and lettings agencies. - [Hair salons](https://www.heyitsbella.com/for/hair-salons): Bella for salons, spas, and barbershops. - [Terms of Service](https://www.heyitsbella.com/terms): Legal terms governing use of Bella. - [Privacy Policy](https://www.heyitsbella.com/privacy): How Bella handles your data. ## What Bella Does - Answers every inbound phone call for your business, 24/7/365 - Handles customer enquiries using your business knowledge base - Takes messages and sends them to you instantly via email and SMS - Books appointments directly into your Google Calendar - Speaks 20+ languages fluently - Transfers urgent calls to you or your team - Works outside business hours so you never miss a lead ## Who Bella Is For Bella is built for small and medium businesses that rely on phone calls — including: - Tradespeople (plumbers, electricians, builders, roofers) - Health & wellness (dentists, physiotherapists, chiropractors, opticians) - Beauty & personal care (hair salons, spas, barbershops, nail technicians) - Real estate & property (estate agents, property managers, lettings agencies) - Legal & finance (solicitors, accountants, financial advisors) - Automotive (garages, MOT centres, car dealerships, body shops) - Hospitality (restaurants, hotels, B&Bs, catering companies) - Home services (cleaners, locksmiths, pest control, landscapers) - Fitness & recreation (gyms, yoga studios, personal trainers, golf clubs) - Professional services (consultants, recruitment agencies, architects) - Education & childcare (nurseries, tutors, driving instructors) - Pets & animals (veterinary practices, dog groomers, pet sitters) - Events & creative (photographers, florists, wedding planners) - Retail & e-commerce (boutiques, pharmacies, optical shops) Bella supports 100+ specific industries. Full list: https://www.heyitsbella.com/industries ## Pricing Bella's pricing is the same in every currency — only the currency symbol changes. ### Starter — £99 / $99 / €99 per month - 300 minutes included - 1 voice agent - Call logs & recordings - Basic analytics - Email support - Overage: £0.25 / $0.25 / €0.25 per minute ### Growth — £149 / $149 / €149 per month (most popular) - 800 minutes included - 1 voice agent - Everything in Starter - Advanced analytics - Priority email support - Agent script editor - Overage: £0.22 / $0.22 / €0.22 per minute ### Business — £249 / $249 / €249 per month - 2,000 minutes included - Up to 3 voice agents - Everything in Growth - Usage alerts - Dedicated onboarding - Phone support - Overage: £0.20 / $0.20 / €0.20 per minute ### Enterprise — Custom pricing - Unlimited minutes - Unlimited agents - Everything in Business - Custom integrations - Dedicated account manager - SLA guarantee - White-label options Annual billing is available at a discount (10 months for the price of 12). All plans include a free trial. No contracts — cancel anytime. ## Key Features - **Human-like voice**: Powered by advanced voice AI, Bella sounds natural and warm — not robotic - **24/7 availability**: Never miss a call, even outside business hours, on weekends, or on holidays - **Appointment booking**: Integrates with Google Calendar to check availability and book appointments in real time - **Knowledge base**: Upload documents, FAQs, and business info so Bella can answer customer questions accurately - **Multilingual**: Speaks 20+ languages fluently, automatically detecting the caller's language - **Call transfers**: Routes urgent or complex calls to you or specific team members - **SMS notifications**: Sends you instant SMS summaries after every call - **Custom phone numbers**: Get a dedicated local phone number for your business - **Dashboard**: View call logs, transcripts, analytics, and manage settings from your online dashboard - **Team management**: Add team members with different permission levels (Owner, Editor, Viewer) ## Frequently Asked Questions **What is Bella?** Bella is an AI receptionist that answers phone calls for your business. She handles enquiries, takes messages, and books appointments — available 24/7. **How does Bella sound?** Bella uses advanced voice synthesis to sound natural and human-like. Most callers cannot tell they are speaking to an AI. **How quickly can I get started?** You can set up Bella in under 5 minutes. Sign up, tell us about your business, and Bella starts answering calls immediately. **Do I need any special equipment?** No. Bella works with your existing phone system. You simply forward your calls to your dedicated Bella number. **Can Bella book appointments?** Yes. Bella integrates with Google Calendar to check your real-time availability and book appointments during the call. **What happens if Bella can't help a caller?** Bella can transfer the call to you or a team member. She can also take a message and notify you immediately via email and SMS. **Is there a contract?** No. All plans are month-to-month. You can cancel anytime with no penalties. **What languages does Bella speak?** Bella speaks 20+ languages including English, Spanish, French, German, Italian, Portuguese, Dutch, Polish, Arabic, Mandarin, and more. **How is usage calculated?** Usage is calculated per minute of call time, rounded up to the nearest 6 seconds (0.1 minute). **Can I try Bella before subscribing?** Yes. Every plan includes a free trial so you can test Bella with your real business calls. ## Optional - [Contact](mailto:hello@heyitsbella.com): Email the Bella team.